Digital Channels Solution Designer at SONAE
Retail | Porto Area, Portugal, PT
With a large background on hardware and computer systems administration, and after starting a small company specialized in high-quality, custom-made computers for designers, architects and engineers, held a "Web Project Manager" position at Seara.com (www.seara.com), for 3 years, gaining a whole lot of experience in that area - the web.
In June 2008 co-founded a web company - www.muchBeta.com - specialized in SaaS (http://en.wikipedia.com/wiki/SaaS). muchBeta has now 3 products on the market: LawRD, for law firms (www.lawrd.com) Teepin, an idea management system (www.teepin.com) and Yoomit, so you can organize your meetings (www.yoomit.com).
Before leaving the company wrote the specification of a 4th product -- a sort of Facebook for companies groups, but at the time it wasn't in SaaS model.
In early 2011 started at one of the largest portuguese groups - Sonae (www.sonae.pt), which business relies mostly in consumer goods retail. It's a bricks-and-mortar group, but with lots of other companies too, like IPTV services, newspapers and an auctions website.
Held the position of E-Commerce Product Manager, regarding the specialized retail brands. Was the technical manager for the new internationalization project, from market research and analysis to the implementation phase.
Next bridged the Electronics division roadmap with the IT designs and efforts needed to accomplish it, with the position of Business Partner (for E-commerce).
Now as a Digital Channels Solution Designer for E-commerce, is working on Advanced Analytics, CRO (Conversion Rate Optimization), Business Intelligence and Predictive Analytics for all e-commerce at Sonae Group. Including all retail brands, from groceries to baby and kids fashion and care products, passing through sports, adult apparel and eletronics: Continente, Well's, Worten, Sport Zone, Zippy, Mo.